Multiyear deal with Google kicks off Unwell Creative Agency’s formal entry into the advertising business, which is ...

Agencies might successfully extend into marketing-led consulting (customer journeys, brand transformation, experience ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, ...

The fusion of local emotion with global technology innovation is giving rise to a new visual language -- where old-world ...

Shropshire-based creative agency Adfield is strengthening its team with two significant appointments to underline the ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...