Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known ...

Amidst the current economic downturn, the impact on account-based strategies has become a focal point for businesses striving to sustain revenue growth in these uncertain times. The challenges are ...

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies. Drawing on 279 qualitative interviews from ABM leaders across ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the all the rage among B2B ...

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a ...

For years, account-based GTM has been sold as the fix for revenue alignment — promising better focus, more relevance, faster pipeline and tighter collaboration. Yet many organizations stall, weighed ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...