Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

When it comes to ASMR videos that pop up on your TikTok FYP, you’ve certainly seen folks whispering into a microphone or crunching on a honeycomb. But ASMR styles are shifting in favor of something ...

So many sounds get under my skin and even anger me. I’ve left the dinner table after being revolted by hearing others chewing and swallowing. When someone whispers something to me at the movies, it’s ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...

Although people often casually refer to ASMR content as "whisper porn," and call the tingling, relaxing sensations of ASMR itself a "headgasm," most mainstream ASMR creators, consumers, and ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...