You can sell a haircut, but how do you sell the feeling of getting a haircut? This was the question that led sports-themed haircutting franchise Sport Clips to ASMR audio ads. Now Veritonic has ...
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The clicking of finger nails. A breathy whisper. A woman applying makeup. Hands submerging into slime. The crunch and snap of biting into pickles. Millions of YouTube users seek out this seemingly ...
Mt. Rainier coffee will provide people in Japan with a link to soothing Seaman ASMR tracks when they scan a QR code on the company’s drinks. The deeply soothing water-themed ASMR sounds are meant to ...
A simple visual and audio recording of slime movements, focusing on texture, stretching, and natural handling sounds. This ...
Broom sweeps and marble rumblings are just a taste of the sounds that you can enjoy at Whisperlodge, an interactive ASMR performance. Founded in 2016, Whisperlodge invites guests to experience ASMR, ...
"It's more something that I've experienced for my whole life, but it wasn't something that I was aware that other people also experience," says Giulia Poerio, a psychology professor at the University ...
This report is part of our three-part influencer series where we’re diving beyond the polished surface of influencer marketing to look at some weird and wonderful new ways brands can connect with ...
Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...