The results learned from Sightline at AMC, the pricing initiative that AMC piloted at select theatres in three U.S. markets, clarified consumer reaction to seat-based pricing in a movie theatre More ...
There are three tiers of seats for customers to choose from. AMC Theatres announced a new ticket pricing initiative Monday that has customers paying based on where their seat is located. The ...
AMC Entertainment is dropping Sightline, a controversial variable pricing program for seating it announced earlier this year. The giant theater chain said today that after a pilot in three locations, ...
For $66.66, moviegoers can see six films participating in the limited-time program between now and the end of the year, including over Halloween. By Pamela McClintock Senior Film Writer AMC Theatres ...
At your next visit to AMC Theatres, getting a prime seat may cost you a little extra. The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat ...
With the curtain soon to go up on CinemaCon, and as theaters look to add more lucrative premium formats in a still shaky market, AMC Entertainment and CJ 4DPLEX have partnered on 65 premium ScreenX ...
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