The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

The 4 Ps of marketing, Product, Price, Place, Promotion each signify a different area that marketing focuses on. In this video we talk about the concept of price and value and how we determine how the ...