When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”

President Donald Trump said he's a fan of actress Sydney Sweeney's much-debated jeans ad campaign ‒ after hearing she's a registered Republican.

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress wearing American Eagle jeans. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.