BOS Nation 'Too Many Balls' ad, explained. BOS Nation's name was first reported Monday by CBS, and the club officially revealed the name and logo Tuesday.

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came up short. A day after the unveiling went live, the team issued an ...

Cold balls. Even GOAT ball. Yeah, Boston loves its balls, but maybe there's too many balls," said the launch video , which tagged and included footage of male sports teams in Boston, including the ...

The National Women's Soccer League ( NWSL) expansion team in Boston apologized Wednesday for a "Too Many Balls" marketing campaign that drew a harsh reaction from the transgender community and others.

"Boston loves its balls, but maybe there are too many balls in this town," a narrator says, before the new women's team is introduced. "We are BOS Nation, where anything is possible.

BOSTON (AP) — The National Women’s Soccer League expansion team in Boston apologized on Wednesday for a “Too Many Balls” marketing campaign that draw a harsh reaction from the transgender ...

Few pro teams have had a more disastrous public relations launch than Boston’s expansion NWSL franchise. And they have “too ...

BOS Nation FC’s short-lived “Too Many Balls” shirt. (The Athletic.) They also deleted the video in many places, and eventually put out an apology statement on X early Wednesday afternoon: ...

The timing of the "too many balls" branding and the team's apology to the trans population coincided with a contentious period regarding transgender inclusion in women's sports.