According to a report by Goldman Sachs, the so-called creator economy, which has been fueled in part by TikTok, could be worth $480 billion by 2027. Because the opportunity to monetize content exists across a range of platforms, a vast amount of creators have already diversified their social media presence.

US President-elect Donald Trump has asked the court to delay a decision until after he takes office on Jan. 20 — a day after the ban takes effect.

Status-quo videos are still proliferating on the Chinese-owned app. Madison Avenue remains upbeat just weeks before the potential U.S. ban.

The fate of TikTok is keeping creators and small business owners in anxious limbo as they await a decision from the Supreme Court that could upheld their livelihoods

TikTok to break ties with its Chinese-based parent company, ByteDance, or face a U.S. ban. At the heart of the case is whether the law violates the First Amendment with TikTok and its creator allies arguing that it does.