Threads is built into Instagram's platform, so most of your follows or followers start out mirroring your Instagram reach. So Threads doesn't necessarily need starter packs to get

While Threads reports 275 million active monthly users as of November 2024, it isn't growing at the rate Bluesky is, it doesn't feel as "sticky" as Bluesky does, and it doesn't appear to be driving the cultural conversation in the way that Twitter used to and Bluesky is increasingly seeming to.

Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta’s Threads, Meta is developing a feature that takes inspiration from one of Bluesky’s more popular additions: the concept of “Starter Packs,

Meta-owned Threads started November with 5 times the daily app users of Bluesky. That number is now down to just 1.5.

Threads is now prioritizing accounts you follow over accounts you don't in the default For you feed. It's a good change, but the timing seems suspicious, considering Bluesky's current popularity.

According to reporting by TechCrunch and others, Threads is tapping into one of Bluesky’s best new features: starter packs of people to follow. Chris Messina, who invented the hashtag (!), posted a screenshot of the tool to the social media app.