Rafael Nadal and Roger Federer enjoyed perhaps the most exciting rivalry in tennis history which then grew into a close friendship.

In the imagery, Federer and Nadal are on a mid-mountaineering expedition equipped with Louis Vuitton's signature travel accessories. Federer carries the classic Monogram Christoph

The Core Values campaign, launched in 2007 under Louis Vuitton chairman and CEO Pietro Beccari, has featured icons like Pele, Maradona, Mikhail Gorbachev and Angelina Jolie. After a hiatus, the series returned in 2022 with an ad starring Lionel Messi and Cristiano Ronaldo. Now, it spotlights Nadal and Federer.

Federer and Nadal were once fierce rivals in tennis but are now close friends, having dominated the sport together for around two decades, winning a combined total of 42 major singles titles before they retired. ‘A legendary journey to the top,’ Louis Vuitton wrote on Instagram alongside their edited image of the Federer and Nadal.

Louis Vuitton ‘s latest “Core Values” campaign celebrates the multi-decade-spanning careers of Roger Federer and Rafael Nadal in tennis. Photographed by the legendary fashion photographer Annie Leibovitz, the image shows the sports superstars resting 3,000m high atop the alpine vista of the Italian Dolomites, sporting timeless Louis Vuitton styles.

The Swiss Maestro arranged his retirement for the 2022 Laver Cup in London, asking Nadal to share the court with him in the doubles match. Rafa could not refuse such an offer despite injuries and setbacks, traveling to London and competing alongside his good friend for the final time.

Tennis icons Rafael Nadal and Roger Federer, once fierce rivals and now close friends, take center stage in an extravagant new Louis Vuitton campaign celebrating their enduring bond. The brand recently shared a standout image from the “Core Values” campaign on Instagram,