NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

Advertisers are being offered ways to target specific viewers at key times during a live broadcast, notably sports.

Comcast Corp.’s offer to merge its NBCUniversal division with Warner Bros. Discovery Inc. valued the cable giant’s media and ...

During a presentation, NBCUniversal showed off plans to increase the number of ads you see when using Peacock.

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

Comcast Corp. is looking to merge its NBCUniversal division with Warner Bros. Discovery Inc., according to people familiar with the company’s plans.

Promo Focuses on Team USA Stars Mikaela Shiffrin, Chloe Kim, Lindsey Vonn, and Alysa Liu; Debuted During Macy’s Thanksgiving Day Parade Coverage on NBC and Peacock ...

On Nov. 21, NBCUniversal pulled all of its networks from Fubo. This is an especially big deal for sports watchers on the streaming service, since the Fubo Sports subscription -- which began earlier ...

NBC, the former home of the Golden Globes, is interested in becoming the future home of the Oscars. Deadline confirmed with ...

NBCUniversal’s “Milan Cortina Creator Collective” to Feature New and Returning Creators from Acclaimed 2024 Paris Creator Collective, Extending Company’s Reach to over 65M Social Users ...

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...

Comcast-owned NBCUniversal plans to add its regional sports channels to its Peacock streaming service as soon as early 2025, the Wall Street Journal reported Wednesday, citing people familiar with the ...