As younger, more aspirational customers are turning away from luxury, the generation caught between boomers and millennials ...

Gen X grew up on cassette tapes and microwavable dinners, but today many are staring at retirement charts and realizing how ...

Discover 10 modern workplace habits of Generation X employees that can irritate managers, from skepticism to boundary-setting, and resistance to extra work.

For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, ...

Fact checked by Betsy Petrick Key Takeaways Known as the sandwich generation, Gen X is spending a significant amount of money on their children and aging parents.This generation is spending the most ...

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

As retail brands twist themselves in knots to get younger consumers into storefronts, they may be ignoring a key demographic ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...