As younger, more aspirational customers are turning away from luxury, the generation caught between boomers and millennials ...

Fact checked by Betsy Petrick Key Takeaways Known as the sandwich generation, Gen X is spending a significant amount of money on their children and aging parents.This generation is spending the most ...

Discover 10 modern workplace habits of Generation X employees that can irritate managers, from skepticism to boundary-setting, and resistance to extra work.

For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, ...

These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more ...

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech ...

The rise of the “whatever” generation Mixtapes spinning on Walkmans. Afternoons unsupervised after school, mastering ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...