Americans spent a staggering $10bn online shopping on Black Friday while in-store purchases continued to dip, according to analysts. This year, consumers took advantage of deals from Amazon and Walmart to purchase desktops, laptops and phones, while sales at Best Buy and Target were stagnant.

Black Friday sales grew at a faster pace in the U.S. this year, underscoring that choosy consumers are still opening their wallets when they find the right products.