Apple, Tim Cook

Apple Intelligence Isn’t Very Smart Yet—and Apple’s OK With That
Our columnist reviews the first wave of AI features coming to iPhones with iOS 18.1, and asks Apple’s software chief why so much is still missing.
Tim Cook Knows Apple Isn’t First in AI but Says ‘It’s About Being the Best’
Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.
Tim Cook has surprising definitions of ‘success’ for Apple Intelligence and Vision Pro
In an interview with the WSJ, Tim Cook shared some surprising definitions of ‘success’ for Apple Intelligence and the Vision Pro.
Tim Cook makes low-key visit to China as Apple Intelligence roll-out remains uncertain
Apple chief executive Tim Cook returned to Beijing on Monday, his second visit to mainland China this year, as speculation swirls over the domestic launch of the US tech giant’s on-device artificial intelligence (AI) system.
Apple CEO Tim Cook Uses iPhone, Apple Watch 'Every Day,' Says Apple Intelligence Has 'Changed My Life'
Apple CEO Tim Cook uses several products from his company daily. While testing Apple Intelligence, Cook saw a key feature that could save him time and increase productivity. In a new interview, Cook says he uses multiple Apple products daily whether at home,
3 things Apple's Tim Cook learned from working with Steve Jobs
Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.
Apple Intelligence 'changed my life': Tim Cook says Apple's AI is as innovative as the iPod’s click wheel or the iPhone’s touch screen
Apple Intelligence is set to launch before the end of October – and Apple’s CEO Tim Cook believes the AI tools have already changed his life. In an interview with The Wall Street Journal, Cook emphasized just how much he believes in Apple Intelligence,
Cook says Apple wasn't first with AI, but will be the best
Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.
Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...
Tim Cook Admits Vision Pro Isn’t a Mass-Market Product Following Lacklustre Sales
Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...
Tim Cook responds to questions over Apple’s AI plans as world waits for iPhone’s new features
Apple may be late to new AI technologies but it will be the “best”, its chief executive Tim Cook has said. The company ...
Tim Cook: Apple is Best, Not First
Apple CEO Tim Cook addressed ongoing concerns about the firm being behind in AI in arguably the best possible way.
The New iPad mini Is All About Apple Intelligence
Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal ...