Observers had anticipated a simpler course of action, such as filing an injunction to suspend the contract’s validity.Ador, a sublabel of HYBE, countered with a firm stance, saying, “We have not violated the contract,

As strange as it was, it happened — members of NewJeans ended their exclusive contracts with their agency ADOR. The jury is still out over whether the action is legitimate, but the more pressing issue is what ADOR and HYBE are going to do about it.

South Korean pop band NewJeans terminated contract with their agency Ador in an emergency press conference on9. The girl band's decision caused an upheaval for South Korea's largest K-pop agency HYBE,

The sudden exit of K-pop group NewJeans from ADOR has caused HYBE's market value to drop by over $423 million, according to CNBC.