Like almost every other destination, Switzerland's tourism sector has been in recovery mode in 2022. But unlike other parts of Europe and the U.S., many visitors come here during the colder months ...

Roger, I’m a certain type of actor. I need edge, conflict, jeopardy. Switzerland is just too perfect,” quipped the 77-year-old method actor Robert De Niro in the latest No Drama campaign film ...

It’s a tourism boom, but not one to crow about: The number of people traveling to Switzerland to end their lives is growing. And it seems that more and more people with a nonfatal disease are ...

The tourism industry in Switzerland is set to have a good season. Shopkeepers, restaurant owners and hoteliers can expect a welcome boost. However, in tourist hotspots Lucerne, Lauterbrunnen and ...

The "Switzerland" brand features a cross instead of the letter T, symbolising its trustworthy origins and the optimism of its destination. After almost 30 years of Swiss tourism advertising under ...

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss ...